Major Changes Loom for Meta’s (Facebook) Fundraising Tools in Europe

Important Update for Charities in the European Economic Area

Meta has just announced significant changes to its fundraising tools across the European Economic Area (EEA). Effective from July 1, 2024, charities will no longer have access to these tools on Facebook and Instagram platforms. This decision affects various features such as Facebook Donate ads, fundraisers, donate buttons on posts and pages, and the use of the fundraiser API.

Here’s what you need to know about these changes:

  • Facebook Donate Ads and Fundraisers: From April 25, 2024, new Facebook Donate ads will not be supported, and existing ads will stop automatically. Similarly, the ability to create or donate to fundraisers via Facebook e-money accounts will be restricted to those who have previously used this method, and by July 1, 2024, these features will be entirely unavailable in the EEA.
  • Charity Manager and Reporting Tools: Access to features such as insights, supporter lists, and automated thanking in the Charity Manager will cease. Although limited transaction reports will still be provided, the full spectrum of fundraising data and tools will no longer be accessible.
  • Payouts and Financial Management: Charities need to prepare for final payouts by July 15, 2024. Meta advises taking necessary actions to ensure all funds are appropriately processed and any outstanding issues are addressed before this date.

Implications for Charities This change poses challenges for many charities relying on these platforms for fundraising. The removal of these tools could lead to a significant reduction in visibility and donations unless alternative strategies are deployed.

How Charity Sites Can Assist At CharitySites, we understand the crucial role of online fundraising and are prepared to support charities impacted by these changes. Our best-in-class charity donations and fundraising platform integrates seamlessly with your website to provide efficient and cost-effective fundraising solutions that can replace or enhance what was previously available through Facebook and Instagram:

  1. Customizable Donation Platforms: We integrate a fully featured, completely free charity donation and fundraising platform that integrates seamlessly with your wordpress website*, ensuring donors have a smooth and secure experience – and we don’t keep a cent of your donations!
    *Currently suitable for WordPress websites but other platforms coming soon. If your site is not currently on WordPress, talk to us about our helpful alternative.
  2. Enhanced Digital Marketing Strategies: Our team can help develop targeted digital marketing campaigns that compensate for the loss of visibility from Facebook Donate ads.
  3. Data Management and Analytics Tools: We provide tools that not only replace but enhance the functionalities lost with Meta’s Charity Manager, giving deeper insights into donor behaviour and campaign performance.
  4. Expert Consultation and Support: Our team is ready to assist you in transitioning to these new tools, with training and support tailored to your organization’s needs.

Looking Ahead Positively Although the withdrawal of Meta’s fundraising tools presents immediate challenges, it also opens up opportunities to explore new and possibly more effective fundraising avenues. CharitySites is here to ensure that this transition is as smooth as possible, helping you to continue making a positive impact without interruption.

For more information on how we can assist your charity, community or voluntary organisation, please contact us. We can help you turn challenges like this into opportunities for growth and continued success in your fundraising efforts.


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